The Alfa Romeo SUV Onslaught is About to Begin
Alfa Romeo has certainly had its ups and downs over the years. This is an Italian brand that we’ve loved at some times and hated at others, but it’s been one that carried with it a stellar reputation of sporty models for us to admire and enjoy. Unfortunately the brand lineup in the US was depleted to the point of only having the 4C and the 4C Spider on the market. The new release of the Giulia has given the brand confidence once again to bring more models to market and the next place they have aimed their gun is at the SUV market.
The new Alfa Romeo Stelvio will debut at the LA Auto Show this week and give us a great new midsized sport SUV to admire and look forward to. This is the platform that many other vehicles are to be built with and the Stelvio will be made to take on the likes of the BMW X3 and the Audi Q5. This SUV might show up under another name, but it will be the SUV from Alfa Romeo that’s expected to be marketed in competition with the Jaguar F-Pace and the Porsche Macan. This may pack the 2.9-liter twin turbocharged V6 engine that is found in the Giulia Qadrifoglio.
Once the Stelvio has a foothold in the market, we will most likely see a larger SUV model that will be able to take on the BMW X5 and Audi Q7. This SUV won’t be offered with seven seats, instead it will keep to the need of Alfa Romeo to be sporty and offer more space inside for those who are riding along. The platform for this larger SUV might be the same one as the one used for the Maserati Levante and we can expect to see it on the market as early as 2018.
Following these two SUVs, Alfa Romeo will see a smaller version that will be offered as a Giuletta hatchback replacement. This isn’t set in stone yet, but is in the plan and it may be on the road as early as 2020 for us to love the ride in a vehicle that rivals the already admired BMW X1. After this trio of SUVs find their way into our hearts and minds there will be even more changes from Alfa Romeo to continue to grow their lineup and regain the financial success that goes along with being an admired name in the industry.
Alfa Romeo has tons of changes in store, but they have made the smart choice and put their time and energy in the continually growing and improving SUV market where there is still plenty of room for them to enjoy the success they want. As for a vehicle that will fit in the midsize luxury sedan class and take on the BMW 5 Series, this may be on hold. It appears the numbers don’t support adding more to a class that isn’t as actively sport as the rest, which is where the Alfa Romeo target customers reside.