MINNEAPOLIS, July 31, 2015 /PRNewswire/ — The Greater Twin Cities Honda Dealers Association (GTCHDA) has selected Tier10 as its new agency of record. Tier10 was chosen based on its multi-channel and data-driven approach to marketing, and track record of facilitating enormous growth for its current automotive associations. The GTCHDA is the seventh automotive dealer association to choose Tier10 for full-service advertising and marketing support. Read more
Dealerships have been hearing the do’s and don’ts of not only social media, but best practices when it comes to their websites as well as external pages. It has conventionally been stated that landing pages are a necessity, but are they truly still needed in today’s online marketing strategy? The answer? Of course you do, but are your dealership’s landing pages effective? This is the real question. The goal of these landing pages are obviously get a consumer to buy instantly, but more likely your pages will convert traffic into leads by convincing them to “share” their information with you, but is your dealership doing a good job? Read more
Industries are often guided by the companies within them. Sometimes it’s advancements in technology such as how the iPod revolutionized the music industry by bringing it into the digital age. Other times, it’s changes in processes, like when the early fast food joints made getting a hamburger quick and easy.
In the case of car buying, a recent innovation is taking websites around the United States by storm and changing the way that consumers shop. The company is called LotLinx and the innovation is called “Deeplinking.”
When was the last time you visited a car dealership’s website? If it’s been a while, I’ll describe them for you in one word: confounding. The vast majority that I visited recently were challenging to navigate and tried to accomplish everything from every department on nearly every page.
I don’t blame the dealers. This is what is recommended to them by many of the marketing venues and ad agencies that they use. Thankfully, I found some using the alternative methodology of specific landing pages rather than old school drug store windows as they appear to be on other sites.
With most recommendations about marketing, it’s important to survey enough people, pull in the data, and understand it all properly. When it comes to marketing in the automotive industry, one does not need to use the scientific method to detail the things that are annoying at multiple levels. Common sense works just fine.
This isn’t intended to pick on the car business. Most industries have their own poor traits in marketing that should be changed. Has anyone every received a fast food item that came close to matching the advertising for it? Still, this blog is about the car business, so we’re staying focused on what they’re doing wrong or simply could do better.