It’s that time of year again where we come close to the end of a school year and many high school and college grads will get many great graduation gifts to celebrate their achievements and a transition to the next step of their lives. For those graduates some will receive vehicles as the graduation gift from parents or grandparents, but what are some of the top choices to give graduates in order for them to have a fantastic vehicle that won’t cost them an arm and a leg to either insure or operate. Read more
We love big power and the bigger the engine is the more power that can be pulled from it in one way or another. As the VW Group has a variety of powerful performance-laden supercars coming out of its production plants each year the need to have a 12-cylinder engine is evident. With new and more stringent emissions standards coming into force of the next few years the buzz was that the W-12 might not make the cut or have to be changed quite a bit. Read more
Dealerships have been hearing the do’s and don’ts of not only social media, but best practices when it comes to their websites as well as external pages. It has conventionally been stated that landing pages are a necessity, but are they truly still needed in today’s online marketing strategy? The answer? Of course you do, but are your dealership’s landing pages effective? This is the real question. The goal of these landing pages are obviously get a consumer to buy instantly, but more likely your pages will convert traffic into leads by convincing them to “share” their information with you, but is your dealership doing a good job? Read more
Ford announced recently it will invest $2.5 billion to build and new engine and transmission plant in Mexico. It may or may not surprise you to know Ford has actually been in Mexico for 90 years so far and currently produces several cars in the region including the Fiesta, Fusion Hybrid, Lincoln MKZ and Lincoln MKZ Hybrid. This new plant will bring an additional 3,800 jobs to the market in a country where Ford already employs 11,300 people. This is not a new idea, but one that is being seen more and more with automakers. Read more
Industries are often guided by the companies within them. Sometimes it’s advancements in technology such as how the iPod revolutionized the music industry by bringing it into the digital age. Other times, it’s changes in processes, like when the early fast food joints made getting a hamburger quick and easy.
In the case of car buying, a recent innovation is taking websites around the United States by storm and changing the way that consumers shop. The company is called LotLinx and the innovation is called “Deeplinking.”
When was the last time you visited a car dealership’s website? If it’s been a while, I’ll describe them for you in one word: confounding. The vast majority that I visited recently were challenging to navigate and tried to accomplish everything from every department on nearly every page.
I don’t blame the dealers. This is what is recommended to them by many of the marketing venues and ad agencies that they use. Thankfully, I found some using the alternative methodology of specific landing pages rather than old school drug store windows as they appear to be on other sites.
With most recommendations about marketing, it’s important to survey enough people, pull in the data, and understand it all properly. When it comes to marketing in the automotive industry, one does not need to use the scientific method to detail the things that are annoying at multiple levels. Common sense works just fine.
This isn’t intended to pick on the car business. Most industries have their own poor traits in marketing that should be changed. Has anyone every received a fast food item that came close to matching the advertising for it? Still, this blog is about the car business, so we’re staying focused on what they’re doing wrong or simply could do better.