Dealerships have been hearing the do’s and don’ts of not only social media, but best practices when it comes to their websites as well as external pages. It has conventionally been stated that landing pages are a necessity, but are they truly still needed in today’s online marketing strategy? The answer? Of course you do, but are your dealership’s landing pages effective? This is the real question. The goal of these landing pages are obviously get a consumer to buy instantly, but more likely your pages will convert traffic into leads by convincing them to “share” their information with you, but is your dealership doing a good job? Read more
For a vast majority of us, we will never drive a car that is our own that has over 200 horsepower. There are a few reasons we are going to be left out of the high-powered class of vehicles. First of all, most of us will certainly scoff at the idea of spending the money on a car that offers a high horsepower number because the shear price tag turns us away. Second is the lack of need, what will this additional horsepower be for and where can we drive it, so with practicality in mind it just doesn’t make sense. Third is fuel mileage. Less power typically equates to better fuel mileage, making it an easy choice between the two as we don’t want to be pumping gas 3-4 times a week for our power hungry V8 beast.
Because of all these reasons doesn’t it make sense to have something fun to drive that falls in our range of driving? Certainly many car manufacturers feel that way and offer several models that are both fun to drive and fall in the under 200 horsepower club to give us the fuel mileage (at least most of them) that we desire. Read more
Showing up later this year will be a new Clubman. For those of you who remember or (God forbid) drive the older Clubman, this new version is a huge step up from the first attempt from Mini at a station wagon with the dimensions that Mini offers. This new Clubman will do away with many of the strange features the old one offered such as the rear hinged suicide door on only one side of the car and the size that was so small it could not be taken seriously as a station wagon in any country, let alone in the US. Read more
Before you click over to the next article, take a minute and give me a few paragraphs of a chance. Normally talking about a chassis or bodywork would be boring and left up to only those who enjoy the technical part of a car as much as the overall look and feel of driving, but we are talking about the new 2016 Ford Mustang Shelby GT350 which is exciting from every single angle you can find. Read more
The Paris Auto Show gave the world a look at a new Sorento crossover SUV. The new look is stunning from many angles but also well understated to be attractive to a large variety of crowds. The angle off the hood carries smoothly to the roof and on to the rear to give a seamless appearance and a sleek design that is enticing and exciting. The large grill on the front of the Sorento gives a bold look right from the start and the headlights and fog lights allow for great vision while driving. Read more
Ford announced recently it will invest $2.5 billion to build and new engine and transmission plant in Mexico. It may or may not surprise you to know Ford has actually been in Mexico for 90 years so far and currently produces several cars in the region including the Fiesta, Fusion Hybrid, Lincoln MKZ and Lincoln MKZ Hybrid. This new plant will bring an additional 3,800 jobs to the market in a country where Ford already employs 11,300 people. This is not a new idea, but one that is being seen more and more with automakers. Read more
With no pun intended, Mitsubishi is readying itself to be strong in the world of electrically powered vehicles which may be a huge surprise. Because Mitsubishi offers a lineup that is similar to what Suzuki had to offer many may have thought the company would pull out of the US market and focus on its other markets due to declining sales, but instead Mitsubishi has found a way to soldier on and offer some great vehicles for us to enjoy in the States as it poises itself for its next great charge into the EV marketplace. Read more
What happens when you put a 3.6-liter V6 turbocharged engine inside a Cadillac ATS? It becomes the ATS-V model and brings 445 horsepower and 445 lb.-ft. of torque to the party to draw a great deal of attention. Now if this was the power offering for a heavy sports car this would most likely be the beginning model and not impress us at all, but the fact this nearly Corvette like power is seated firmly in the ATS making the ATS have enough power to compete easily with the BMW M3/M4. This awesome engine is mated to a six speed manual or the awesome eight-speed automatic transmission that is found in the Corvette. Read more
It’s green, it’s bold, and it has the world buzzing for once about Honda. The proud Japanese automaker used to grab headlines all the time at auto shows, but they’ve been relatively quiet over the last few years. This is the biggest reveal they’ve had at the New York Auto Show in a long time. Read more
Years ago having a foreign automaker build a plant and employ American workers would be unheard of. Honda may have been the firs to do so when they started their manufacturing process here in the U.S., but they certainly are not the last to do so. Many American automakers have found ways to branch out and partner with European companies along with having their assembly and manufacturing in other countries. Even though this has caused a huge uproar among the United Automobile Workers (UAW) union, the simple reality is having manufacturing and assembly done much closer to where the vehicles are going to be sold makes perfect sense.