The Number Game

The BMW Number Game

A lot of things in our lives revolve around numbers. We can choose a meal with them, dial our friends and family on the phone, figure out a budget, and pay for things. It’s all numbers; even computers speak in binary, which is numbers. While other car manufacturers are sitting around the board rooms and planning meetings trying to decide what to call their new car, BMW keeps it simple. Each one of their cars is part of a series, which is either named by letter, or a number, and buyers are able to shop for their preferred vehicle within that series. Pick a number.

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