When it comes to any industry there’s always one company that stands head and shoulders above the rest. For some reason this one company has had a commitment to perfection in that industry and often becomes a trend setter with new technology, product development and sought after perfection. This company typically is either the largest volume producer of an item or offers such immense quality with their products that they become impossible to ignore and are able to realize massive profits from a smaller number of products that are of the highest quality the industry has to offer.
The word was out last year but because of the history it was barely believable. BMW, the parent company of Rolls-Royce, confirmed last year there was a plan to build and all new Rolls-Royce. That’s not really big news because some of the models and names have been around for so long, the big news was the fact this new Rolls model would be an off roading SUV.