MINNEAPOLIS, July 31, 2015 /PRNewswire/ — The Greater Twin Cities Honda Dealers Association (GTCHDA) has selected Tier10 as its new agency of record. Tier10 was chosen based on its multi-channel and data-driven approach to marketing, and track record of facilitating enormous growth for its current automotive associations. The GTCHDA is the seventh automotive dealer association to choose Tier10 for full-service advertising and marketing support. Read more
MCLEAN, Va., Dec. 30, 2014 /PRNewswire-USNewswire/ — In their final vehicle retention value report for the year, NADA Used Car Guide analysts detailed the one-year performance of all-new, or heavily redesigned mainstream car and truck models.
“We saw some real big winners and losers this past year when it comes to used vehicle value retention,” said Jonathan Banks, Executive Analyst at the NADA Used Car Guide. “The 2014 Corvette dominated other models by retaining 84.7 percent of its typically-equipped manufacturer suggested retail price (MSRP), while the more practical Mitsubishi Mirage performed the worst, holding only 54.5 percent of its original MSRP.”