Intel To Enter Automotive Technology Race

Intel Automotive

Everyday, it seems, we hear of another technology company that has typically focused on computers, mobile, and other electronics, entering the automotive space. Samsung, Google, Apple, Android, and AT&T, just to name a few, have claimed their stake in the auto industry. Now tech giant Intel, headquartered in Oregon, has made the announcement that they will widen their stance in the automotive sector.

As automobiles become more computerized and filled with technology, there is a more global interest for tech companies to invest in the car industry. Some companies, like Intel are dedicating departments for development of new automotive technology. Intel feels like they missed out on the mobile revolution, so they are making an early leap into automotive technology, as to not miss the virtual “boat.”

The IoT (Internet Of Things) seems to be the next big phenomenon to hit the market, and the automotive segment is a big part of it. Intel restructured to make IoT a standalone segment of its business so it can focus on the growth of the market. Large parts of vehicles have become very computerized, including the drivetrain and dashboard. Dashboard technology, which includes instrument cluster, infotainment, and automatic driver assistance are becoming more computerized, so it makes complete sense that Intel aims its focus on this industry.

Although Intel has been present in the automotive sector for many years helping them develop automotive technology and capabilities, they hope to broaden their reach by targeting the market. Last year, Intel launched a range of compute models and announced its plan for connected cars, which brought in new hardware and software products, more popularly known as the Intel In-Vehicle Solutions.

Back in 2012, Intel funded $100 million Capital Connected Car Fund, which helped fund technologies in the sector. Since then, Intel has invested in: ZMP (autonomous platforms, sensors/radars/cameras), CloudMade (data aggregation/cloud connectivity), Mocana (security/mobile app solutions), and Tobii Technology (applies perceptual computing to advanced driver assistance applications. With the great things that Intel has brought us in the past, it will be exciting to see what they will bring to the automotive game.

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