Is Lexus Boring?

01.18.16 - Lexus LC 500

Lexus has been a leader in the luxury car world for many years, but several years ago the CEO started to receive letters telling him the cars were boring. He agreed with this assessment of the Lexus cars and decided he would do what is needed to keep the word boring out of sentences that described the Lexus models. Shortly after this announcement Lexus brought in the first GS sedan that featured the spindle grill and the basking shark intakes while also offering some great looking curves. This was a new look, but somehow this new look caused Lexus to lose its leader position in the market to the likes of Mercedes- Benz, BMW and Audi.

Why did Lexus lose out at this point in the game? Their cars weren’t as much fun to drive as the German models. All three of the German luxury brands are built on a platform of excellence with dynamic suspensions, gorgeous interiors, active steering and plenty of power. Even though BMW and Audi don’t offer artistic designs or exterior features that stand out against some other models, these were the leaders in the industry because of the drivability and enjoyment offered from all three brands.

When this took place it was obvious that the brand dynamic that had brought Lexus to the lead and kept it there for so long would no longer be sufficient. Lexus is a brand built on reliability, quality, hybrid efficiency, excellent trunk space and value which were all still positive attributes to the lineup, but they just weren’t enough anymore and unfortunately put Lexus behind in the market. With this in mind the Lexus team decided it was time to look outside the company to get some help creating a better and more exciting car. This brought them to turn to a small team of journalists to help offer opinions and guidance.

This new idea seems to have worked as the journalists, with their tongues tied, tested the cars offered, and gave their opinions to which Lexus listened. The goal was to begin with a new flagship sports coupe which was to be based off the 2012 LF-LC concept. What we see from Lexus is what will be the new LC 500 which will go on sale in Japan and America when the calendar turns to 2017 while it will wait until later in the year to be offered in Europe.

The LC 500 shows up with a 5.0-liter quad-cam 32-valve all-aluminum V8 engine that comes out of the RC F and GS F to produce 467 horsepower and 389 lb.-ft. of torque. This is power enough to take this car to sixty mph in only 4.5 seconds. One really cool and interesting feature of the powertrain if this car is the fact this engine is mated to a ten-speed automatic transmission that also offers paddle shifters on the steering wheel. Just from the powertrain standpoint this is certainly not a boring car at all.

As for other statistics for the new LC 500 this will be a two plus two coupe and weigh in at 4,300 pounds. The wheelbase is 112.9 inches long with the overall car measuring 187.4 inches in length, 75.6 inches wide and 52.9 inches high. These proportions give us an extremely athletic look and a stance that you will easily enjoy on any road. This new build is expected to have another engine added to the mix and offer at least one more RC for us to enjoy. This platform will also serve as the new basis for the LS sedan, giving us something exciting to look forward to. Is Lexus boring; after this beauty shows up on the market I think we will never think of Lexus as a boring brand again.

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