The New Hyundai Brand is Already Expanding

01.10.17 - Genesis G80

For 2017 Hyundai has taken the bold plunge and put its luxury models into their own brand, named after the most popular luxury car in its segment, the Genesis. This new Genesis brand brings us two great models for 2017, the G80 and the G90. The G80 has been built of the previous Hyundai Genesis lineup and the G90 is the new derivative of the Equus luxury sedan. These two do make a formidable place to start a brand that has plans to move into the SUV segment in the near future, but we have already been presented with a new addition to the lineup.

Slotting between the two builds of the G80 is a new G80 Sport which was shown off at the LA Auto Show last month. This car is going to be right in the middle of the pack and be a car that is the perfect middle player in a car lineup that we love to drive. This car is going to have the sport feel we want with upgraded brakes that have ventilated rear discs, a sport tuned suspension with Continuous Damping Control and an eight-speed automatic transmission for us to have the smooth shifting we love.

As for the power, the new G80 Sport will use a 3.3-liter twin turbocharged V6 engine that’s capable of producing 365 horsepower and 376 lb.-ft. of torque. The base engine is a 3.8-liter naturally aspirated V6 which is capable of 311 horsepower and 293 lb.-ft. of torque while the top of the lineup uses a massive 5.0-liter V8 to give you 420 horsepower and 383 lb.-ft. of torque. Because this new powertrain fits in the middle and is turbocharged it’s safe to say that it will be the most efficient of the three in the G80 stable.

On the outside the new G80 Sport will show off with upgraded front and rear appearance packages, copper colored style features, a dark chrome grill and 19-inch dark alloy wheels. On the inside you’ll see a different steering wheel than with the other two models, a new look for the pedals, carbon fiber trim, sensuous black microfiber suede for the headliner and bolstered seats that offer contrasting stitching. There will be two colors that are exclusive or this new Sport model; Sevilla Red and Polar Ice, but you can also choose from the other colors offered for the rest of the G80 lineup.

This new G80 3.3T Sport will fit in the right place in the new lineup from Genesis to give us a great car that will offer us the sport driving we want to enjoy in our luxury vehicles. This addition to the market shows a serious commitment by Hyundai and Genesis to continue to provide us with the driving experience we want to have and the vehicles that make a huge difference in our lives. This new G80 Sport will be in showrooms in the spring of 2017 for you to have the opportunity to buy one of these amazing new cars.

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