With most recommendations about marketing, it’s important to survey enough people, pull in the data, and understand it all properly. When it comes to marketing in the automotive industry, one does not need to use the scientific method to detail the things that are annoying at multiple levels. Common sense works just fine.
This isn’t intended to pick on the car business. Most industries have their own poor traits in marketing that should be changed. Has anyone every received a fast food item that came close to matching the advertising for it? Still, this blog is about the car business, so we’re staying focused on what they’re doing wrong or simply could do better.
Many luxury SUVs don’t make it off the paved roads to head out and venture into the wilderness or go down trails that some want to traverse. Most of the time they spend their days driving on highways and city streets to be admired by many and enjoyed by owners who are basking in the luxury. The Lexus LX is an SUV that offers the pleasure of driving in a high end luxury SUV along with having the benefit of being able to head off road whenever needed. As the flagship vehicle in the SUV class for Lexus it is built to impress and offers high end features, excellent ground clearance and plenty of off road capability to go along with a 7,000 pound towing capacity.
In a world where SUVs have typically gotten smaller and less capable, the Lexus LX has stayed large and in charge with size and capability that are in place for owners to take this big beast out for a drive just about anywhere they want to go. For 2015 the Lexus LX adds the Siri Eyes-Free compatibility for the iPhone 4S and 5 smartphones. With that being the only real change to this already excellent vehicle, the LX makes a great choice for anyone who needs the size and capabilities of a big SUV.
For many years, Ford’s F-150 has been the truck to beat on the bestsellers lists, and it looks as though the newly remodeled F-150 is retaining the crown. This is fantastic news in the automotive community considering this is going to be the first model released with the new body style. Given the massive redesign, there have been a plethora of doubters regarding the future of the truck’s popularity.
The overhaul of the former model features an aluminum body, in an effort to lighten up the nearly three ton pickup. The switch-up has been both highly contested and lauded as the potential future of vehicles. Due to shaving off almost 1000 pounds, the new F-150 boasts an impressive 25MPG, an upswing from the mileage the often accompanies driving a truck. With a company whose motto has been “Built Ford Tough”, the redesign has critics questioning “Really?”
With a long and luxurious profile and a very powerful engine to go along with the Mercedes-Benz namesake and full array of luxury features, the SLS-Class is a super car that offers everything high-end sports car owners are looking for, especially in the luxury segment. Pushed to greatness to outperform the competition that comes in the form of the Aston Martin DB8, Ferrari California and Bentley Continental the SLS-Class offers a great deal of horsepower in either the coupe or convertible forms.
At the top of the line, the SLS AMG GT Final Edition will have a short run of only 350 cars making it a very special offering that only a few can enjoy. This special edition of the SLS will come in with some carbon-fiber additions such as the hood, front splitter and rear spoiler. This version also enjoys some unique AMG forged wheels and a Disigno diamond-pattern leather interior which all together makes this version of the SLS a very high-end offering that is very sought after in the high end luxury sports car market.
As a compact car that has become an icon as a sleek and stylish offering sought after by many car lovers the Elantra comes into 2015 ready to take over the compact car class completely and put others like the Honda Civic, Toyota Corolla and Ford Focus to shame. The Elantra boasts one of the strongest and longest running track records for reliability and resale value making it a highly sought after offering from Hyundai. The addition of the Hyundai 10-year/100,000-mile powertrain warranty helps the Elantra be a car many shoppers are clamoring to buy.
With a sophisticated appearance the Elantra has the style of a much more expensive car but at a great price and excellent fuel efficiency. Hyundai brings the Elantra into the 2015 model year having undergone only slight changes. Three new option packages are offers as well as a new set of colors for shoppers to choose from, otherwise this is the same great car that was offered and loved for the 2014 model year.
When the words super car are spoke the thoughts often turn to makers such as Lamborghini, Ferrari, Maserati and others, but not Nissan. However that thinking must change when looking at the Nissan GT-R. With a price tag that reaches over $100,000 the GT-R is not priced for the budget conscious, but it does offer a much better price than its international competition. With a full complement of racecar technology and massive horsepower this awesome street racer has enough juice to give a serious thrill ride to any driver and up to three passengers that will stick them in their seats with nothing but smiles on their faces.
Sporting a zero to sixty time that is under three seconds the GT-R has a top speed of 196 mph and the base engine brings in a monstrous 545 horsepower. If that isn’t enough horses, there is a track-oriented NISMO edition that brings 600 horsepower to really bring it and blow everything else away. The 2015 model added a Bose Active Noise Cancellation system to help keep the cabin much quieter as well as multi-LED headlights, circular tail lights, a stiffer anti roll bar, a race tuned suspension and the NISMO edition is also new for 2015.
When the words SUV as uttered thoughts of the Chevrolet Tahoe, Ford Explorer, or one of many offerings of luxury SUV’s comes to mind. Vehicles that are highly capable both on and off road and in some ways are an excuse for the owners to not have to buy a minivan. The Subaru Outback is highly capable off road vehicle that comes in a body shape and style that makes it look more like a wagon that has been lifted off the ground. For this reason it is classified and competes in the class with smaller SUV’s.
Even as a wagon, the Outback boasts the industry leading all-wheel drive that is enhanced with X-Mode stability control offered by Subaru. This allows Outback owners to know and experience a full array of off road locations in a vehicle that is small enough to get in and out of tight spots the larger more cumbersome vehicles could never dream of heading to. As a completely new offering for 2015 the Outback adds the X-Mode stability control to the all-wheel drive system as well as expanding the availability of EyeSight by using two cameras for the adaptive cruise control, collision warning and collision mitigation systems. Read more
Horsepower is always a great topic to discuss, the more the horsepower the faster your car is capable of going. Owners and enthusiast who enjoy sports cars often begin their discussion with comparisons of horsepower and torque numbers to see who has the most of either or both or a combination of the two. Well, here is a list of the top ten high horsepower sports cars meant to delight and enthuse those who love to talk about high powered machines. Read more
Scion has brought back feelings of the small imported sports coupe of old with the FR-S model that appears to be a Datsun 240Z that has been greatly upgraded to the technology of today. This awesome little sports coupe is a fun car to drive and look at with a lot of power for such a small vehicle. Owners who choose the FR-S will be able to enjoy the sleek curves and highly energetic engineering that is found in this awesome vehicle. Built in conjunction with the Subaru BRZ, the FR-S offers a slightly lower price tag and has upgraded handling over previous models for better performance in corners.
While the FR-S is a sports coupe, it makes a great daily driver. This offers any owner the ability to enjoy a fun and enticing drive at any time. This is a car that can easily be taken to the track for some speed runs as well as heading out on a mountain road to show off the awesome handling that is aboard this awesome car. For 2015, the Scion FR-S has an upgraded suspension and a new Release Series 1.0 for a few owners to enjoy, which is limited to only 1,500 vehicles.
High priced coupes come with a high level of capability, performance, luxury equipment and power. These awesome cars offer the features and benefits that are generally only dreamt of and only realized by the most successful and rich car buyers out there. Anyone able to shop in this high priced category need only look at this list to fin the coupe that is going to make driving a fun and exciting activity whenever stepping in behind the wheel. Here are the five highest priced coupes on the market. Read more