The Transition in the Market Doesn’t Scare Chevrolet
Over the past several years we’ve seen the market of vehicles move from the sedans to the crossover SUV and recently this larger vehicle market have actually outsold the sedan market for the first time. Even though this is the case, Chevrolet isn’t backing away from their sedans at all as they continue to have confidence this segment of the market will give vehicles that are perfect for many drivers, considering this has typically been the largest segment of vehicles when it comes to sales. The thought is that it took a long time for the sales to grow to the point they were and it will take even longer for the sales to completely fade away.
Chevrolet is so confident in their sedan market they have put more investment into creating additional trim levels and products for us to drive. Some of the new models we see include the Chevrolet Cruze Hatchback, new Chevrolet Malibu and the Chevrolet Bolt. The Cruze Hatchback appears to be the new fun and versatile vehicle that will feel a lot like a small SUV while giving you impressive space to enjoy, the Malibu has been redesigned to offer more comfort and class in the midsized sedan segment and the Bolt is a brand new EV that offers us 200 miles of electric range.
Not only has Chevrolet made an investment into the sedan market, they have entered the small SUV market with a pair of SUVs that are impressive as well. The Trax is the subcompact SUV that drives like a car and offers you the performance you want. This vehicle has been on the market for only a short period of time and in only eighteen months sold over 100,000 units. This SUV is matched by the Buick Encore as a pair of GM subcompact SUV models that make it easier than ever for you to have the ride you want and the equipment you’re looking for. As we move forward, the compact Chevrolet Equinox will be redesigned and offer you a new model in 2018.
In previous years, the mid-$20,000 range of pricing would have brought about only a couple models to choose from when shopping, typically these were sedans only. Now, this price range offers you a large number of vehicles to choose from with hatchbacks, sedans and compact SUVs that all ride extremely well and give you the fuel mileage you want to enjoy.
The days of the body on frame build of SUVs is behind us and Chevrolet has embraced the market changes. By continuing to offer the vehicles we want to enjoy in both segments of the market Chevrolet will continue to capitalize on the large selection they offer. This makes sense for a company of this size to be able to offer you what you want to enjoy on the road. Some brands have chosen to put their money into only one of these two segments instead of remaining in both, but Chevrolet isn’t scared off at all and has confidence SUVs and sedans can coexist and provide impressive sales for their future growth.