Are We Seeing the Beginning of Another Sub-Brand?

The number of automakers that have created sub-brands in recent years is amazing. While we’re familiar with the BMW M lineup, and the AMG models from Mercedes-Benz, we now see Hyundai creating the N sub-brand, the BMW i brand, and the Buick Avenir lineup. This leaves us to wonder if Ford is now creating a new sub-brand with the ST models that are being added to the market to offer us more of the performance we want when it’s time to head out on the road and take a drive. Read More